Are you are looking for ways to promote your business without the need of a costly marketing budget? With the digital landscape evolving on a daily basis, there has never been a better time to evaluate your marketing strategy to raise awareness of your business, products and services.

With some fundamental marketing tools and a little creative thinking, here are some cost effective ideas to help you get started:

Content Marketing

Blog writing, newsletters and social media articles can be great ways of touching base with both your current clients and target audience. Video marketing drives huge engagement, whether you opt for a short promotional video about your business or a quirky, fun short explainer animation to share what you do, it could really make the difference; engage your website visitors and social followers.

Try to offer content that is valuable, relevant and punchy and share something new on a regular basis so you stay front of mind; consistency is the key.

Referrals, Testimonials and Case Studies

Asking your existing clients for referrals and written testimonials is an easy win to validate your work. Get into the habit of making case studies of your best work whilst you’re working on the project, it’s the best time as your mind is fully immersed on your client and the process of doing the project.

Case studies and testimonials can easily be added to your website or marketing collateral to show results you have already achieved, this helps to build credibility and earn trust.


Become a leader of the community you want to serve in. Find out where your target audience do business, then join them. As a service based business, our team at Wider make regular connections by attending local networking events, conferences and online forums. Your goal should be to offer value, engage in conversation and build long-term relationships.

Social Media

Spreading the word about your products and services in a way that promotes online conversation can have a profound positive impact on your business. Social media opens the lines of communication between you and millions of potential clients. Aim to create a buzz with your campaigns, build your reputation and establish yourself as an expert in your field.

Get in Touch

What marketing has been effective for you and are you getting the results you want? If not, are you being specific enough in setting out your goals and objectives?
With many years experience helping businesses build strong brands and results driven online marketing campaigns, Wider is well placed to support your long-term marketing strategy; give us a call or drop us a line and let’s start the conversation.