Equity Branding and Logo Design
Our vision for the logo was to have a hand crafted motif that would sit alongside the Equity wordmark to bolster the visual identity and enhance the brand.
The Logo Motif and Wordmark Design
We drew a bespoke silhouette of a racehorse to add gravitas and stature to the final logo identity. The motif also visually positioned Equity within the racehorse market giving a clearer message of sector and service. The racehorse motif adds character, charm and exuberance to the identity whilst reinforcing brand traits of serious, agile and accurate.
The Logo Wordmark Design (typographic logo)
A custom, modern typeface — in sharp contrast to the thick and thin strokes, a strong vertical stress, hairline serifs. Professional, trusting and established.
The new brand identity was designed with ambitions to help rapidly gain trust and display reliability. It’s a timeless, elegant design, evoking feelings of premium and luxury to help strengthen the Equity name and brand.
Professional, trusting and established without being too corporate.
The bespoke racehorse motif sits above the custom Equity wordmark. It is a focal point of the identity and can be combined with the typographic mark or possible stand alone on both printed and digital literature.
The Brand Colour Palette
The logo wordmark is black which portrays formal, professional traits identifiable not only with the service Equity will provide but that of the clients and investors that Equity will be partnering with.
Gold, White, Black & Dark Blue
Extravagance, wealth, warmth, serious, traditional, bravery, passion, earth, reliability, elegance, security, stability, honesty.