Website Design Crafted for High-Performance and User Engagement

Netwatch is an international security system provider; it’s main purpose to prevent crime before it happens through intelligent detection and advanced remote monitoring technologies.


The Challenge

Netwatch approached us intending to re-launch their website. Their aim was to simplify and rationalise the customer journey by grouping together relevant services and offerings.

Supporting goals for the new site were to increase leads and engagement through improved site performance, modernise the overall design and boost organic Google rankings.

Our Approach

We started the project by creating a sitemap, a vital part of the planning stage. This helped us organise the navigation and structure of the new site prior to commencing design.

We then used specialised design mechanisms on the homepage to highlight specific groups of services and qualities of the Netwatch system and to funnel visitors quickly to them.

The Execution

We developed the new Netwatch System UK website on WordPress, our content management system of choice. We combined WordPress with our bespoke Wider technologies to ensure the client could easily edit and update the website but also for best practice optimisation on Google and other search engines.

Our alliance of creative strategic design with custom website development resulted in the delivery of a professional engaging website that was built for performance, optimisation, easy navigation and conversion.


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