Evolving the Big Bear Plastics Logo Design and Branding.

Branding Case Study – Big Bear Plastic Products is one of the UK’s leading manufacturers of technical thermoformed plastic products.

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The Challenge

Big Bear Plastic Products came to us in need of a brand identity refinement.

The size and stature of the company had grown over recent years, so whilst retaining existing brand recognition was important, they were looking for a more modern looking logo to represent their growth and reposition them as a forward thinking, unique plastic provider.

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Our Approach

Our inspiration was taken from many in depth discovery sessions with Big Bear to quickly understand what they wanted to achieve and identify perceptions of the brand.

After exploring numerous hand drawn illustrations of bears, we arrived at a bespoke logo motif, which was a little more recognisable and stylised than their original one. The new identity featured additional detail creating a look that is both classic and modern.

Following the creation of the new logo identity, we also designed business stationary including updated letterheaded paper, business cards and html email signatures to ensure brand consistency and professionalism throughout all their correspondence.

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“I have now worked with James on several occasions after he was recommended to me when I needed a last minute brochure for a presentation. Under extremely tight deadlines, James immediately understood the brief and what we were aiming to achieve. The turnaround for drafts was very fast and any amends were made quickly and efficiently. While James does not try to pressure you into a certain “look” – he is certainly able to advise and make suggestions as to what will work best. I trust his judgement completely and after I’ve handed over the copy and images, feel confident that it is in capable hands to be turned into a great presentation. One particular project was quite complex and involved a lot of tedious moving around of copy and images – I was very impressed by James’ patience throughout this rather gruelling task – thanks to him the project was a pleasure to do and the end result was extremely well received.”

Emma Hockley – Big Bear Plastics

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