Project Case Study Tymly

Logo and WordPress web design for a new open source software initiative.

West Midlands Fire Service is the second largest fire and rescue service in England. Their Software Development team is tasked with building software applications to provide solutions for both their own business and others externally.


Project Brief and Deliverables

We were delighted to be approached by this team of highly driven technical and digital specialists to design and develop a new name, logo identity, brand style guide, asset tool kit and WordPress website for an innovative open source software solution.

  • Logo Design
  • Bespoke Illustrations
  • Brochure Design
  • WordPress Website Design
  • Brand Style Guide

Logo Design

The logo design was a combination of a formal yet charismatic custom wordmark partnered with a hand-drawn bold cloud motif. The logo wordmark needed to communicate the more formal side to the brand while the motif design represented the innovative, open-source, cloud hosted nature of the platform.

Illustrations and Icons

Building upon the completed logo identity, we crafted a set of hand drawn illustrations and icons that would assist the logo design and bring charm and energy to the brand whilst helping with visual messaging and story telling.

We designed a series of engaging characters and environments to convey specific benefits and services whilst maintaining a professional yet creative edge. The illustrations were then rolled out throughout all the Tymly supporting materials including a brochure, website and presentation pieces.

Website Design

To assist Tymly with content publishing we designed and developed a custom WordPress website with ambitions to keep it informative and engaging. The website needed to document technical information and offer multiple user roles so various team members could produce and author News articles and content focused around the core service offering of the Tymly platform.

Some advantages of building the Tymly website on the powerful content management system that is WordPress included; an open-source CMS with no licence fee, a highly secure and stable platform, great performance and scalable for future development. We created a very user-friendly backend experience to encourage usage by their team and integrated the website with some of their required technologies.

Wider took our set of disparate ideas and sketchy requirements and expertly guided us through the whole branding process. We now have an amazing logo, quality illustrations, PowerPoint slides, brochures, a website, blog... all of which receive a steady-stream of glowing feedback. On a more personal note, the guys are awesome... they really care about delivering something that will deliver a cohesive and engaging brand. The quality of their work is a real testament to their many talents - combining a great eye for design with deep technical know-how. Looking back, working with Wider has been one of the best decisions we've made, give them a go!

Tim Needham, West Midlands Fire Service

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