Getting your logo design and branding right will position your business as a market leader and help clearly communicate what your brand is about.
Briefing Discussion and Information Gathering
Research and Discovery Session
Concept Development
We have vast experience in conceptualising, developing and designing logos for a multitude of sectors. We specialise in corporate identity design but also create logos for smaller brands.
Sub Branding and Brand Architecture
Our expertise within branding can sometimes take us into sub brand development where we design and theme your service or product in a more engaging and individual style.
Branding of Products
Branding of Services and Sub Services
Packaging Branding
An important part of your brand identity is the colour you use to communicate with. Brand traits, target market audience, and your messages all help define the colours your brand should use. At Wider we like to research and detail ideas, cues and perception on why and when different colours should be used.
When we design your logo we’ll consult and advise you on the best direction for your brand colour palette. We take into consideration factors including contrast, your sector and help set the standard for your branding.
Rationale and Definition of Colour
Research and Discovery Session
Concept Development
Brand Guidelines are documents that communicate how your brand identity, traits, language, typography and visual standards can and can’t be used. It may reference fonts, colour palette, tone of voice and be supplied as a digital PDF.
Your brand guidelines will ensure your branding is consistent across all your business marketing from promotional printed literature, magazine advertising, PR campaigns to your website, micro-sites and social media.
Discover how the Wider design team can help your business or organisation through creative, professional design.
